Here’s a look at the new West Elm 2017 collection “The new Modern” Johanna Uurasjarvi, West Elm’s new Creative Director, is bringing a fresh vision to the brand, refining the brand’s design philosophy and its very definition of “modern”. While West Elm has always been about modern style, they’re evolving along with the way we live today. The collection still has element of mid century influences and is colourful but refined, causal but polished, the evolution feels slightly more sophisticated, the collection is in store and online now (in Australia)
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