Theres no denying that local design team Page Thirty three are super dynamic, I love there fresh unique approach to design. Their new collection ‘Use Your Illusions’ explores future worlds from the past. They are inspired by primitive form, ancient ritual, and modern living. Slipping into a parallel universe they are drawn to utopian ideals about living a simple existence which is more connected to nature.
Page Thirty Three’s objects are playful, they encourage a tactile response, or aesthetic equation to master in order to nish the piece. Primitive and geometric forms slide, collide, and interlock to form functional objects.
While many objects involve the user piecing the components together to make large simple puzzles or personalized equations, others which come assembled tell this story visually, as construction lines stay visible. There is a basic childish satisfaction felt from ‘solving the puzzle’ which enhances the bond between human and object.
Each piece in the collection has a sculptural aesthetic which seeks to evolve the cultural hierarchy from utilitarian object to artwork, in order to give more meaning and importance to the act of daily ritual. Just as ancient cultures realised the importance of enhancing the human and earth bond, Use Your Illusions seeks to assimilate this into our modern world.
I love that Page Thirty Three are inspired by historic space age design, and visions of the future, from the past. Define sci reference can be seen which I love! There is a definite retro modern feel to everything they create.
“ I love looking at how the future was forecast 50 years ago, and comparing it to how we live today.
In most cases I like the alternate space age visions that I saw on the big screen, and dreamt up as a kid, much more.
I think a lot of what we design comes from these childhood obsessions and play time.
For so much of the day, the mind wanders along creative paths of new worlds and parallel universes, where you build your own life and space.
Primarily ‘Use your Illusions’ has grown from these daydreams.
The objects which appear now, stem from this brain play. They accessorize the dream world.
The most ful lling part of design is pulling these ideas out of the aether and bringing them into existence.”
Ryan Hanrahan, Creative Director