west elm melbourne store now open

West Elm Melbourne opens its doors today (10am) including for the first time in Australia West Elm Market Рcoffee and shopping yes please! The store looks really great and the visual merchandising is impressive, I am particularly in love with the indoor vertical wall garden Рyes it is real!

I was lucky enough to have a store tour yesterday to and to attend the launch party last night. Here is your first glimpse inside the 2 level store. Don’t forget if you don’t live in Melbourne (or Sydney) you can shop online here

West Elm  464 Chapel Street South Yarra

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